Abu Dhabi, United Arab Emirates, 21 April 2009: Abu Dhabi Airports Company (ADAC) has been announced the winner of the prestigious Routes Airport Marketing Award for the Middle East. The awards were presented at the Routes Asia forum in Hyderabad, India in front of over 250 delegates from airlines, airports and other aviation organisations.

Mohammed Al Bulooki and Hans Bakker, Chief Commercial Officer, ADAC, showcasing the award

The Routes Airport Marketing Award is presented to airports in recognition of excellence in air service development and airline marketing. Voting is carried out by airlines themselves, which ensures the awards give a true reflection of the quality and impact of an airport's marketing activities. The final decision is made by a panel of industry experts, which review the shortlisted entrants' marketing activities from the previous 12 months and the results of those activities.

Areas under scrutiny include key initiatives the airport has undertaken to attract new airlines, launch new routes and continue to develop relationships with existing airline partners, and the airport's efforts to market itself to its catchments area and drive traffic onto new routes. The also include innovation in the airport's marketing approach, and results achieved, such as new routes launched and traffic growth.

HE Khalifa Mohamed Al Mazrouei, Chairman of ADAC, said:

"We are proud to have won this award which acknowledges our never tiring efforts to grow our portfolio of airlines and destinations.
"We know that our strong relationships with our airline partners are crucial, especially at a time when many international markets are struggling. At ADAC we treasure our airline relationships and offer full support to new airlines establishing routes from Abu Dhabi". He described winning this award, which has been voted for by the airlines themselves, as a testament to ADAC's dedication to nourishing these relationships.

Mohammed Al Bulooki, Vice President for Airline Marketing and Aeronautical Revenue at ADAC, added:

"This award is a true reflection of the dedication and team sprit within ADAC. All departments within the organisation have helped us achieve this award. This year's list of airlines flying into ADAC operated airports will further confirm our commitment to our airline partners. It will also assert our commitment to the residents of Abu Dhabi in offering more opportunities to choose between airlines and destinations.

"This is a significant achievement and considerable acknowledgement by our airline partners that the services we are providing are certainly best in class."

-ENDS-

About Abu Dhabi Airports Company (ADAC):
Abu Dhabi Airports Company (ADAC) is a public joint-stock company wholly owned by the Abu Dhabi Government. It was incorporated by Amiri Decree number 5, issued on 4 March 2006, to spearhead the development of the Emirate's aviation infrastructure.

In September 2006, ADAC took over responsibility for the operation and management of Abu Dhabi and Al Ain international Airports. In 2008, ADAC added Al Bateen private jet airport, formerly Al Bateen military airbase, and Sir Baniyas and Delma Island Airports to its portfolio. These airports all serve different segments of the marketplace and help contribute to Abu Dhabi’s development as a destination for both business and leisure tourism.

Currently under way is the large scale AED 25 (USD6.8) billion re-development and expansion of Abu Dhabi International Airport designed to increase the overall capacity of the airport to more than 20 million passengers per year. As part of this redevelopment, a second runway and a third terminal have been completed. A new ATC tower and Midfield Terminal Complex will complete the redevelopment within the next few years.

Press Office, ADAC – Abu Dhabi Airports Company 
P.O. Box:       94449, Abu Dhabi, U.A.E
Telephone:    +971 2   505 3431
Fax:                +971 2   575 8300
Mobile:           +971 50 2205188
E-mail:           mtaifour@adac.ae
Website:        www.adac.ae 
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